Nayi Soch: Eye-opening Campaign of Star Plus

Having a huge fan following worldwide, Dhoni, Kohli and Rahane have made a name for themselves in the cricket world.

And now they are featuring in the new Star Plus ad campaign which highlights the role of their mothers in their lives, already viral. For a right reason!!!

In this ad these three players are seen here proudly wearing their mothers' names on their jersey instead of their own names or father's surnames, appreciating the fact that one derives one's identity as much from one's mother as one's father.

Many of us are unaware of the contributions and sacrifices made by Devki Dhoni, Saroj Kohli and Sujata Rahane which is why this ad is an enlightenment as well as an eye-catcher for all of us. In fact a powerful message in a dynamic way.

This new ad was played throughout the match and in a flash clicked with the audience.

The ad starts with Captain Cool saying, "Itne dino se main apne pita ka naam pehen raha, tab to aap ne kabhi nahi poocha ki koi khaas wajah?," when asked by a reporter on why he is wearing his mother's name on the back of his jersey.  Kohli says , "Main jitna Kohli hu, utna Saroj bhi." And then Rahane concludes by saying, "Log kahte hai baap ka naam raushan karo, lekin mere liye Maa kaa naam bhi raushan karna utna hi important hai."

Now I think cricket lovers got one more reason for idolizing them!!!


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